Christopher Spencer is head of content at University Housing. He joined the University of Arkansas in October 2011. Previously, he wrangled words, analytics and social media as the University’s first content strategist. A south Arkansas native, he spent the first ten years of his career in journalism as a reporter at the El Dorado News-Times, the Arkansas Democrat-Gazette and the now-kaput Morning News of Northwest Arkansas. In 2009, he “experimented” with online media by creating hyperlocal news sites like Ozarks Unbound, Fayettevittles and a campaign funding watch dog site called Ballot Bucks. He just bought a new bicycle to explore the NWA Greenway and is known to freely mix paper scribbles and digital tools together.